What was the assignment? At the core, the task was to create an awesome new logo for the Venice Neighborhood Council.  Our mission as an organization is to improve the quality of life in Venice by building community and to secure support from the City of Los Angeles for the resources needed to achieve our goals.   For the purposes of the logo, however, we will focus on the first part; improving the quality of life in Venice by building community.

Who do we want to engage?  Our target audience is anyone who lives, works or owns property in Venice. Basically, anyone who is a stakeholder in Venice. Therefore, the net is wide; there are young and old and everything in-between, families, single people, homeless and housed neighbors. We want our logo to try to encompass the unique diversity that IS Venice, and what makes us so special. This is historically one of the most interesting neighborhoods in Los Angeles, where artists like Charlie Chaplin, Jim Morrison, Dennis Hopper and all the street artists, local musicians of today that live in our neighborhood, stroll the boardwalk, and live on our streets. What image can capture the drumbeat of Venice that visitors from all over the world instantly hear, and resonate with?