Following insert from BusinessInsider.com
The One Club, an ad business association for creative professionals, held its awards show for branded entertainment marketing recently, honoring agencies who create media content that isn’t simply advertising.
Winners included Leo Burnett New York, which won Best of Show for “New York Writes Itself,” for the Village Voice. It’s an ongoing web project where people submit random stuff hesrd on the streets of New York and it gets turned into mini play scripts.
Gold Pencil winners included “Real Beauty Sketches” for Dove by Ogilvy, “The Beauty Inside, Episode 1” for Intel & Toshiba by Pereira & O’Dell, and “Hashtag Killer Case Study,” in which Haitians read tweets with the hashtag #Firstworldproblems for the charity Water is Life, by DDB New York.
The One Show Entertainment awards ceremony was held at Deutsch LA, … and OK Go! provided the music.
Visit BusinessInsider.com to read more. View event photo highlights below.
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About the One Club: The One Club is an American non-profit organization that recognizes and promotes excellence in advertising. Founded in New York City as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC. According to The Fundamentals of Creative Advertising., “The One Club produces advertising’s most prestigious awards program.” For more info: www.OneClub.org
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2013 ONE SHOW ENTERTAINMENT HIGHLIGHTS.
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Click here to view 2011, 2012 & 2013 One Show Entertainment events.
For more info on the One Show Entertainment, visit www.oneclub.org.
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