Pick up a new whip from local Venice bike store, Solé Bicycles and roll into 2025 like a champ!  Up to 40% off right now!  Shop now here!

NOT YOUR ORDINARY BICYCLE COMPANY
DESIGNED IN VENICE, CA.

THE SOLÉ STORY 

Why settle for something you don’t love? Chances are your current bicycle is nothing more than mere transportation…

Solé exists to change that!

We believe your bicycle should be more than just sporting equipment, it should be an extension of your life. Your bicycle should be live music, it should be art, it should be dawn patrol and late night adventures.  Solé bicycles are YOU, they’re your mobile canvas, and oh yeah, they’ll get you there, too.
Solé Bicycle Company was founded in 2009 by a group of best friends who were fed up with the state of bicycles. With a shared determination and vision, we set out to introduce fashion forward yet affordable bicycles that any one can pick up and ride. We were sick of bike shop hassle, and figured out how to ship bikes directly to your doorstep 90% assembled, for a fraction of the cost.
Fast forward to 2025 and we’re still doing what we love — Just a group of friends living and dreaming in Venice Beach, working day in + day out to help you fall in love with your daily commute.
Whether cruising from the office to the beach, the coffee shop to campus, or just taking a lazy Saturday ride with friends, your bicycle is a vital accessory.  It’s not about “going for a bike ride” but more so “living a life by bike” At Solé, we want to share the blissful experience of riding an incredible bicycle that leaves you with enough cash left in your pocket for your next adventure.  On a Solé, you’re set #AboveTheBars
That’s our story, time for you to create yours.

Photo courtesy of Solé Bicycles

Photos from IG: Solé Bicycles

Venice Paparazzi’s Alex Stowell and his Solé Bicycle

Fun Venice Paparazzi fact:

Back in 2011/2012, two of Solé’s founding members trained at Kettlebell Boxing, the Venice Gym run by Alex and Edizen of Venice Paparazzi.

Shop online now or visit Solé Bicycles, 1330 Main Street, Venice, CA 90291.

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Thank You to Our Partners