Santa Monica Pier 360 Beach Festival celebrates the best of beach life with an awesome, FREE, all-ages festival!
With ocean sports competitions, live music, food and drinks, interactive games, sampling by some of your favorite brands and so much more, Santa Monica Pier 360 offers a peek into iconic SoCal beach culture and brings together thousands of guests for a day of good vibes. Whether you’re hanging with the family, competing on land or at sea, or partying with your friends–Santa Monica Pier 360 Beach Festival has got it all!