FRIDAY JANUARY 19th the search continues for skateboarding’s most elusive skater! Join us Friday at The Waterfront Venice at the Juice Party as we plot the next steps in finding the one and only Animal Chin. We will have an amazing silent auction and an array of raffle prizes to win thanks to Powell Peralta, Bones Brigade, Bones Wheels, Mini•Logo Skateboards, Bones Bearings, and Skate One!

Juice will be showing Bones Brigade cult classic “The Search For Animal Chin”, directed by Stacy Peralta, which was one of the first skateboarding videos to have a plot, and it changed the skate world forever. It also showcases some of the first moving camera shots in a skate video (Stacy Peralta came up with this concept), which is now a mainstream staple of skateboard videos.

The Bones Brigade embark on a quest to find the first skateboarder, the mythological Won Ton “Animal” Chin who had gone missing. Their journey takes them to Hawaii, California, Nevada, and Mexico where they meet friends and skate different spots along the way. It culminates in the discovery of the secret Chin Ramp, a back-to-back double half pipe featuring a spine and a tunnel. They never find the actual Animal Chin, but come to realize that in their search they discover the true meaning of their journey, the pure fun of skateboarding.

“The Search for Animal Chin” stars Tony Hawk, Steve Caballero, Mike McGill, Lance Mountain, Tommy Guerrero and C. R. Stecyk III – Emerson “Won Ton Animal” Chin along with cameos by Venice skate legend, Jesse Martinez, who was just inducted into the Skateboarding Hall of Fame.

Juice Dan Levy will be showcasing a bunch of his photos in a Juice Dan Photo Show and Juice Magazine will be hosting its Punk Rock Zine Pop Up Shop. Come celebrate and bring good vibes as we gather our Skate, Music, Surf, Art and Venice Family together for a night to remember this Friday.

PLEASE RSVP TO

[email protected]

Location:

THE WATERFRONT VENICE

205 Ocean Front Walk, Venice, CA 90291 from 6-10pm.

ABOUT POWELL PERALTA:

In 1978, a mechanical engineer who had developed new skateboard products teamed up with one of the most popular skaters of the era. George Powell and Stacy Peralta created Powell Peralta and immediately began retooling how skateboard products were made and marketed. George invented innovative equipment such as double radial Bones wheels, and trend setting skateboard decks, while Stacy recruited  skaters and handled marketing along with his longtime creative cohort Craig Stecyk III. Rejecting the expected action shot marketing, they used their young team to create esoteric images conveying the culture’s sarcasm and disenfranchised dark humor. While spitballing about his stable of skaters, Stacy commented that he never wanted to call them a “team”. Craig shrugged and simply said, “Bones Brigade.” As great a skater as Stacy was, his scouting skills surpassed any celebrated onboard skills. By 1984, Tony Hawk, Rodney Mullen, Steve Caballero, Lance Mountain, Tommy Guerrero and Mike McGill compiled the most competitively dominant skateboard team in history. Disgruntled at the way the skate mags played favorites, Stacy weaponized consumer VCRs by directing The Bones Brigade Video Show in 1983. The low-budget amateur skateboard video was the first of its kind and sold a surprising 30,000 copies. To increase brand awareness and grow skateboarding, Stacy produced and created a new Bones Brigade video every year, showcasing his crew’s varied personalities and invented maneuvers. By the mid-’80s, Brigade videos were sold all over the world and a new generation of teens discovered skating, making the Brigade international stars. Powell Peralta peaked in 1987 with $27 million in annual sales while its pro team continued to dominate contests, cash $20,000 monthly royalty checks, tour the world, occasionally cause riots and star in the ambitious The Search for Animal Chin, which remains the most successful skateboard video of all time.

THE WATERFRONT IS A CALIFORNIAN CUISINE RESTAURANT IN VENICE BEACH.