Hallo freunde and freundinnen! Head to Strauss LA’s opening party on Thursday, Oct. 26, 2023, for an evening of German Beer, Thrash Metal, Bratwurst, Sauerkraut, Art, and of course killer apparel. Prost! They are closing the street, setting up a stage, bringing in a food truck and a beer truck, and inviting you to come partake in the party! Prost!
A message from Strauss.
Engelbert Strauss, Inc. is opening a boutique shop – STRAUSS LA – in Venice, California on October 26th, 2023.
October 26th from 5:00 to 9:00 pm, STRAUSS LA will open its doors – and you’re invited! At the Grand Opening, you’ll find plenty of German food and drinks (including beer, duh), live music by the Band Otto, live painting by Jules Muck, local Venice DJs, and, of course, have a chance to check out the clothes that have made STRAUSS a household name in Europe.
- Engelbert Strauss Boutique Store opening Party
- Thursday, October 26, 2023 from 5p-9p
- 201 San Juan @ Main Street.
ABOUT STRAUSS LA:
Located at 1320 Main Street, in Venice, STRAUSS LA is a 1000 square foot retail space dedicated to showcasing STRAUSS’s innovative workwear, gear, and apparel. On offer are the brand’s tailored work pants and shorts, work shoes, jackets, as well as hats, tees, and accessories.
STRAUSS is a third-generation family business located in Biebergemünd, Germany. Known across Europe for its iconic ostrich logo (Strauss means ostrich in German), the company is one of Europe’s leading workwear manufacturers. Engelbert Strauss, Inc. will bring the STRAUSS spirit to the US. “You learn more off campus than you do on campus,” says Henning Strauss about his days as a student. “The brand, as we know it today, was born then.” STRAUSS LA is more than a store. It’s a homecoming. Engelbert Strauss, Inc., was founded as an independent US business.
Photos courtesy of Strauss
HOW DID STRAUSS END UP IN LA?
As a family-owned and operated business for three generations, STRAUSS may have roots in Germany, but the company’s progressive perspective was shaped in Los Angeles. It started when Henning Strauss, now President of Engelbert Strauss, Inc., attended university in Malibu in the ‘90s.
